Calculation of Market growth in BCG Matrix

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October 17, 2020 at 2:36 am #589403
Molaseni1
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Dear Tutor,

Kindly provide guidance on how to calculate the market growth in BCG Matrix. I have a question related to this in June 2011 Case- Ent Entertainment CO and I didn’t know how they got the answer.

Thanks
October 17, 2020 at 7:22 am #589412
Ken Garrett
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Cafes: 2010 to 2011 sector growth = 3348/3072 = 1.0898 or 1.09, so 9% growth.

Similarly for other years and sectors.

Later, average growth for cafes for three years has been calculated as (9 + 11 + 9)/3 = 9.66
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