BCG Matrix (market share and growth)

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March 21, 2016 at 4:33 pm #307244
seantiah
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In Dec 2014 paper question 1(a), how do i calculate the market share and market growth ?
March 21, 2016 at 6:18 pm #307253
Ken Garrett
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Road transport:

Market share 2013 = Roam revenue/industry revenue = 575/2050 = 28%

Market growth 2009 – 2013 = (2050 – 2000)2000 = 50/2000 = 2.5%

Similarly for other businesses etc.
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