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BCG Matrix and Ansoff Matrix

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › BCG Matrix and Ansoff Matrix

  • This topic has 2 replies, 3 voices, and was last updated 1 year ago by anazoric.
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  • March 14, 2021 at 2:15 pm #614413
    kittyclh
    Member
    • Topics: 1
    • Replies: 2
    • ☆

    Hi

    These 2 matrixes seems to be very similar. How can I clearly differentiate which one to apply?

    Thanks.

    Regards

    March 14, 2021 at 5:23 pm #614429
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10194
    • ☆☆☆☆☆

    They are not very similar at all – other than both are matrices. You need to look at the information in the question to see which you could fruitfully use.

    You can’t apply BCG unless you are given market growth and market size information. All products and markets currently exist.

    Ansoff looks at potential new markets and potential new products.

    March 17, 2021 at 11:28 am #614592
    anazoric
    Member
    • Topics: 36
    • Replies: 59
    • ☆☆

    I am so sorry to post this here but I just noticed that I cannot post in a *new* topic here.

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