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BCG Matrix

This topic has 2 replies, 3 voices, and was last updated 12 years ago by angelamyangel.

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April 19, 2013 at 5:47 pm #122920
Nesha
Member
- Topics: 1
- Replies: 3
Can some please explain in full details how to calculate market growth fo several consecutive years? I am using the fomula that is given but never able to come back to the answer in that’s there.
April 24, 2013 at 1:57 pm #123412
Amarain
Member
- Topics: 5
- Replies: 67
Hello Nesha,
I don’t know which formula are you using. But see an example below of the way I calculate
Sales Growth
2008 50
2009 60 20.0%
2010 70 16.7%
2011 80 14.3%
2012 45 -43.8%
For example growth from 2008-2009 = (60-50)/50 = 20% And so on… Practice with the other numbers and let me know how are you getting on…
Hope this helps
Amarain
April 29, 2013 at 2:39 pm #123963
angelamyangel
Member
- Topics: 1
- Replies: 20
Hi Nesha,
The other way is to divide 2009’s figure by 2008 minus 1 and it will give you same answer as of Amarain.
e.g 60/50-1 = 20.0%
70/60-1 = 16.7%
and so on. i hope this method would be faster for you in the exam.
For negative %, it still works 45/80-1 = -43.8%
cheers!
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