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hello Sir help me know this , how can you tell the growth if it is high or low, and the market share in other words what is the acceptable level of these two to make a conclusion because you might draw awrong conclusion
There is no hard and fast rule and this is perhaps a weakness of BCG.
Usually you are comparing products so you have a relative positioning.
Market share is your market share over largest market share ie relative market share. A figure of 1 is high.
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