- This topic has 1 reply, 2 voices, and was last updated 10 years ago by
.
Viewing 2 posts - 1 through 2 (of 2 total)
- Posts
BCG: problem child would have its performance improved by growing market share to become a star, so money needs to be spent on that Star has to be defended to keep its position. Cash cow is when there would be focus on profit maximisation and improving efficiency.
Ansoff: all the ways in which profits might be increased: penetration etc, new markets, new products and perhaps diversification.
Viewing 2 posts - 1 through 2 (of 2 total)
- You must be logged in to reply to this topic.