Bcg

This topic has 1 reply, 2 voices, and was last updated 9 years ago by Ken Garrett.

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May 28, 2017 at 7:34 am #388509
zkaay
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I know how to calculate market share and growth rate, but i dont know how to consider it hight or low.

Plz clarify this point.

Thank u
May 28, 2017 at 12:45 pm #388576
Ken Garrett
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There are no absolutes. Normally BCG is used with a portfolio of products so that lets you look for higher and lower so you can usually use those indicators to try to make BCG work for you.
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