Bcg

This topic has 1 reply, 2 voices, and was last updated 10 years ago by Ken Garrett.

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January 29, 2016 at 7:08 pm #298484
hrimfaxi
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Hi

Can bcg matrix be used instead of ashridge portfolio to answer a question ??

Thank u
January 30, 2016 at 12:08 pm #298538
Ken Garrett
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Often it can. Depends on what information is given in the question. For example, if you are told nothing about market growth rate or market share you are not going to get far with BCG.
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