BBC article about ZARA and the "PULL" method – real life example for P3

Hi Guys

I have accidentally found this article on the BBC website about ZARA and the “pull” method and how they became a successful company with a unique idea and providing customers with what they wanted quicker than other fashion companies.

I think it’s worth a read if you are preparing for a P3 exam:

https://www.bbc.co.uk/news/business-37317369

Enjoy!