ASSIGNMENT

Assignment No. 1
“Cultural Differences”
Culturally speaking west believes more on working and achieving goals individually. They feel
proud and happy for their achievements independently.
Mr. Ahmad was working as a “Manager” in a Multinational Software development Company
“Softronix” in USA. He used to distribute all the tasks among the employees individually.
Everyone was happy to work for the goals attainment of the organization and personal
fulfillments. The organization is one of the leading profit generators in USA. All the employees
were happy working with the organization under Mr. Ahmad’s supervision.
With this mind set and experience of USA, he was transferred to Japan, where emphasis is
given to working collectively. Collectivism is the main feature of eastern culture. Mr. Ahmad
adopted the same strategy in Japan and distributed the tasks individually. It was the point
where problems began. Gradually the productivity of the employees decreased, resulting in low
profits and difficulties in achieving the goals effectively and efficiently. The employees were
dissatisfied with the job and gradually turnover increased.
The top management of “Softronix” decided to find out the causes of Mr. Ahmad’s bad
performance despite of being a successful manager in USA.
Q.1: As CEO of the “Softronix” what reasons do you see for the poor performance in Japan?
(10)
Q.2: Keeping in view the GLOBE framework for assessing the cultures, what other
considerations should Mr. Ahmad look at in order to assess the two totally different cultures?
(10)