When ask to evaluate the macro-environment using PESTLE. Once I identify the fact, would I get mark if I just write the fact in the category? For example : Politcal – The government is encouraging this business as it gives tax incentive.(this sentence is just mentioned in the question, for example)
What can I do to get full mark of every fact I identify?
If you are asked to identify environmental factors, what you said would be OK.
If asked to evaluate/assess then better to go a little further:
Politcal – The government is encouraging this business as it gives tax incentive. This will make it easier o make profits, but might also attract others into the market.