Ansoffs matrix

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November 22, 2013 at 7:13 pm #147426
hasanali95
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In this matrix,can market development include the strategy of increasing the marketing to attract the market?

Thanks
November 22, 2013 at 9:04 pm #147436
Ken Garrett
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Penetration is increasing your share of the current market.
Market development is moving into an additional market.

Increasing marketing could accomplish both of those – indeed would probably be necessary to accomplish them.
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