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ansoff matrix

This topic has 1 reply, 2 voices, and was last updated 6 years ago by Ken Garrett.

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November 10, 2016 at 5:56 am #348280
Vipin
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- Topics: 151
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new product column in ansoff matrix.
does it refer to an unrelated product or can it include a differentiated product? it might be an unrelated product but I want to confirm it.
November 10, 2016 at 7:46 am #348294
Ken Garrett
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Has to be a different product that would sell to the same marker otherwise you mover down to differentiation.
Unrelated products will also most certainly imply different markets.
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