Forums › ACCA Forums › ACCA SBL Strategic Business Leader Forums › *** ACCA Paper SBL December 2018 Exam was.. Instant Poll and comments ***
- This topic has 43 replies, 27 voices, and was last updated 5 years ago by xenerimo.
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- December 4, 2018 at 10:16 am #487150December 4, 2018 at 2:53 pm #487221
Thought exam was fine – bit annoyed with myself on certain bits but wasnt a tough exam based on expectations.
December 4, 2018 at 3:27 pm #487240I felt the exam was ok but I needed more time to plan and didn’t get to finish writing all the questions completely.
Only used my calculator to work out payback but didn’t manage to even mention it.
December 4, 2018 at 3:36 pm #487243the exam was fairly easy. Missed up with a couple of questions, but hoping to make it.
question one used PESTLE, with one of five forces related and supported industry. NPV, question forgot to use the IRR and payback period as a comparison but managed to through some sensitivity analysis for both financial and non-financial aspects like 5 forces.
the press release was a relatively easy one.both reports were easy.
the only one through me out was slid did not understand the requirements correctly so I did my best guess but the note was correct.
December 4, 2018 at 3:37 pm #487244Completely agree with robertoh and jeromeb. I thought exam was OK, compared to the nightmares I was expecting.
That, however, doesn’t mean I did well. Managed to approach the entire exam in the 4 hours, but I’m not convinced I’ve written smart and to the point.
December 4, 2018 at 3:48 pm #487247guys, do you remember how many marks were awarded for each section?
1a: key success factors. which model have you chosen for the key success factors? i decided to use porter’s diamond.
1b: merger strategy. do you think it is acceptable to use pestel here (i mean in terms of cashflow defficiences)?
2a: press release – how many marks were given for that? did they expect a “press release” style (i.e. no bullet points but paragraphs)?
2b: integrated report – can you remind what it was about? 🙂
3a: disruptive technologies – any ideas regarding this?
3b: slides – put some responses like setting up it committee / chief it director. how did you cope with that?
December 4, 2018 at 3:52 pm #487248@ajjajj said:
the exam was fairly easy. Missed up with a couple of questions, but hoping to make it.
question one used PESTLE, with one of five forces related and supported industry. NPV, question forgot to use the IRR and payback period as a comparison but managed to through some sensitivity analysis for both financial and non-financial aspects like 5 forces.
the press release was a relatively easy one.both reports were easy.
the only one through me out was slid did not understand the requirements correctly so I did my best guess but the note was correct.
i don’t think we were supposed to dive deep into financial analysis. the forecast itself had many disadvantages. i think we needed to analyse the consequences of entering the new market.
December 4, 2018 at 3:55 pm #487251Breaking down paper:
1a – I used Porters Diamond will few PESTEL bits not touched on before conclusion
1b – SAF to assess whether to buy. Didnt bother calc payback etc, just talked about acceptability and funding etc2a – cant remember question now
2b – integrated reporting – was ok bit wishy washy but intro covered medelow matrix then talked about each capital and how stakeholders could be managed3a – disruptive tech. Broke down into two parts and just went with key themes and then how to explot opportunities – again, bit subjective
3b – slides are ok as not as much writing. Did issue impact mitigation as the notesDecember 4, 2018 at 3:56 pm #4872532a ah yes, press release. Thought was ok just not sure if enough for 10 marks but nice and easy question
December 4, 2018 at 4:01 pm #487256SBL opinion so far:
Scenario was set up as a company in the hotel industry that wanted to expand by acquiring (first time ever) another hotel chain in another country.Q1
a) asked to asses why the Hotel was profitable so far – so I used Porter’s diamond and assessed all the factors that linked to the Hotel doing so well so far (in a competitive industry).
B) asked to asses if the acquisition was a good idea so I used Suitability, Acceptability and Feasibility criteria to assess this.Q2
a) I remember asking us to write a report to the Board to alleviate the concern about the acquisition of the new hotel in regards to Social & environmental perspective/matters
b) Integrated reporting – why it is a good idea to be used by the companyQ3
a) Disruptive technologies – challenges for the Hotel and how they can use them in the future
b) 3 Slides on risks of a poor IT system – outcome and responseAll in all the exam was quite fair, but very subjective responses could have been written.
Fingers crossed there will not be such a low passing rate and that all my answers make sense to the reviewer 🙂
Most probably missed a lot of points in the scenario. Don’t be fooled by the 4h, as it will take more than 45 min to read the scenario so that one would understand what is what. The requirements are extremely interpretable so, again, I hope I touched most of the points needed for a pass.
Good luck to us all!
December 4, 2018 at 4:01 pm #487257@robertoh said:
2a ah yes, press release. Thought was ok just not sure if enough for 10 marks but nice and easy questionwas it a 10-mark question?
December 4, 2018 at 4:13 pm #487263Yep
December 4, 2018 at 4:22 pm #487266@robertoh said:
Yepthanks! does anyone remember how many marks were for section 3 (including professional ones)?
December 4, 2018 at 4:42 pm #4872713a was 14 and 3b was 12. Not sure of prof marks – cant remember!
December 4, 2018 at 5:00 pm #487275Yeah accountants and auditors are journalists abd regularly writing CSR press releases in listed companies (lol)
December 4, 2018 at 5:09 pm #487277Mark allocation:
Part 1a: Technical 16 + Professional skill 3 or 4 (not sure)
Part 1b: Technical 16 + Professional skill 3 or 4 (not sure)
Total marks for Part 1 = 39 (one of the two parts had 4 marks for professional skills)Part 2a: Technical 10 + Professional skill 3
Part 2b: Technical 12 + Professional skill 3
Total marks for Part 2 = 28Part 3a: Technical 14 + Professional skill 4
Part 3b: Technical 12 + Professional skill 3
Total marks for Part 3 = 33December 4, 2018 at 5:39 pm #487282MARK ALLOCATION:
Part 1a: Technical 16 + Professional skill 3
Part 1b: Technical 16 + Professional skill 4
Total marks for Part 1 = 39Part 2a: Technical 10 + Professional skill 3
Part 2b: Technical 12 + Professional skill 3
Total marks for Part 2 = 28Part 3a: Technical 14 + Professional skill 4
Part 3b: Technical 12 + Professional skill 3
Total marks for Part 3 = 33December 4, 2018 at 6:17 pm #4872914 Hours…still wasnt enough time to give the case study a proper reading.
For 1 (b) i did a balogun hope haley EVALUATION for the change in the proposed acquisition…
Time pressure..negative..90million needed immediately..
Scope..negative…big transformation required etc
Diversity…negative…need more women in management etc
Power…positive..management willing to sell etc
Preservation….negative…gym and leisure facilities?
Capacity…..positive…they have the finance(debt and equity in place)
Capability….negative…never done before (also need to send staff 5000 miles away)
Readiness..positive….staff want better wages and better opportunities etc….
Am I the only one that approached it this way? i understand most people did SAF.
I think there was so much subjectivity and alot of your own interpretation required in the exam as a whole…
December 4, 2018 at 6:43 pm #487294I think as long as you answer the question the model is more a framework to help with answers. The model you used is taught as for when you have internal change at an organisation, but sure you got the key points!
December 4, 2018 at 6:47 pm #487296@irishrazor said:
4 Hours…still wasnt enough time to give the case study a proper reading.For 1 (b) i did a balogun hope haley EVALUATION for the change in the proposed acquisition…
Time pressure..negative..90million needed immediately..
Scope..negative…big transformation required etc
Diversity…negative…need more women in management etc
Power…positive..management willing to sell etc
Preservation….negative…gym and leisure facilities?
Capacity…..positive…they have the finance(debt and equity in place)
Capability….negative…never done before (also need to send staff 5000 miles away)
Readiness..positive….staff want better wages and better opportunities etc….
Am I the only one that approached it this way? i understand most people did SAF.
I think there was so much subjectivity and alot of your own interpretation required in the exam as a whole…
i did not use saf on the basis that the report would be addressed to the financial director.
i described the considerations, which may affect the cashflow (e.g. unpaid penalties for pollution, loss of revenue due to adverse reputation of the country, grandfathering penalties for the child labour, cost of relocation, unknown debt/equity ratio, gearing, covenants, basis for calculation the discount factor). used pestel model for structuring.
in conclusion i wrote that a more thorough analysis is needed before the final decision.
December 4, 2018 at 10:05 pm #487343Anyone else notice the opening paragraph said 75% of people used online booking and the CEO said 80%.
Wasn’t sure if this was relevant or not.
December 4, 2018 at 10:39 pm #487351@thelastfinalist said:
Anyone else notice the opening paragraph said 75% of people used online booking and the CEO said 80%.Wasn’t sure if this was relevant or not.
I read as 80% of the 75% using online booking go direct to the website rather than via OTAs
December 5, 2018 at 10:20 am #487452I found the exam ok but not sure if I took the correct approach:
1a, I spoke to PTESTEL to asses our current position in relation to each of these points, I.e. how much of our success was due to our position. Spending more time on economy and technology.
1b. I spoke to the difference of Veerlandia to Deerland in relation to PESTEL in point 1. I then spoke to each assumption in the NPV in terms of sensitivity analysis and questioned our structure and challenged each assumption. ( I assume this is why they provided an NPV).
2a. Media release basically spoke to all the facts and HiLite’s current commitments subtly refuting all the comments in the Daily Mail article.
2b. Integrated reporting spoke to how it would help the organisation convey its position to all stakeholders, and would also minimise bad press in the future etc, Also how it may be perceived in the investment community. I spoke to environmental reporting standards etc.
3a. I spoke to the importance and reach of technology and spoke about either becoming a Cost leader or a differentiator. I spoke to the power of technological disruption
3b. I prepared slides with the risk, causes, possible outcomes, and suggested controls that may be in place, I spoke how the probability of the risk and the severity of the outcome too.
I ran out of time in question 3 but I am hoping that I’ve scored enough points to pass comfortably.
Let me know if you think any of these are well off the mark.
December 5, 2018 at 11:35 am #487304question 1, i used PESTEL for both.. i don’t know if that’s okay
2a press release, seemed okay… i didnt get too specific regarding problems in Veenia, as i thought it would not be appropriate for a press release.. i just stuck to the high qualities of hi-lite and how we would invest money and time to fix problems
2b – i went through the different capitals and how both existing and new hotels fared… but when i read the question again, i saw it was how IR could be used.. so i panicked and added an extra line to each capital, saying something like ‘so shareholders could see the human capital via IR’
question 3, was very rushed.. i did question 2 in an hour, but question 3 i struggled with the same timeframe
3a i used porters five forces and waffled, like i did for most of the exam
3b was a disaster.. i didnt study this part, so just made a few points about having passwords and maybe an internal audit and blah blahoverall, i reckon i probably failed
December 5, 2018 at 11:49 am #487469Regarding Question 1a) I saw many answers analysing the factors of success using Porter 5 or PESTEL, however I did not made the same as I saw that both are related to external factors which are in Deeland and all the hotels in this country has the same external environment how could one hotel differentiate from others?.I made my own analysis using the Hotel strategies as key factors of success in its industry in Deeland.
Question 1B) I used PESTEL from my point of view it was suitable for me to use it for analysing the external factors which will have a great impact on the hotel.
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