7 P of marketing in traditional business

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May 12, 2022 at 3:53 pm #655478
shaunak22
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DOUBT – what exactly does physical evidence means the defination in the textbook seems vague and confustion could you please explain?
May 13, 2022 at 7:10 am #655512
Ken Garrett
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Eg, being able to print out an email confirming a booking.

Eg, the look of a restaurant hotel, perhaps provided by photographs on its website.
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