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Qs 1 b)requires to analyse the attractiveness of light bulb industry using porters five forces
The marking scheme says 1 mark is provided for 1 relevant point to a max of 13 marks.
1)If we write 4 or 5 relevant point for one force itself do we get mark for all 5 or is their any max mark restriction kept by the marker for a particular force described?
2)If there are no mark limit kept for forces decribed then wouldn’t that mean we can write more points for a force well known to us and simply leave decribing or writr less for a force less known to u?.
3)Can this be strategy we can apply for every question?
1 No limit, though I would try to,cover all the forces with at least one point!
2 Ye3, but it is driven by the forces implied by the scenario. There could be a scenario that says little about substitutes, so you, in turn, cann0t say much either.
3 Yes. Eg PESTEL points are unlikely to be even.
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