[Waqas]

Thanks for your reply! Further, Should I rewrite the whole RAP or just the parts marked fail?

The marker suggests that I use more resources as I have over relied on the annual report. Even though most of the information I provided in the RR was clearly stated in the annual report, like strategic changes. Anyway, could you provide me with your feedback on this:

3. Evaluation of information, analysis and conclusions Fail
Reasons for fail and advice for improvement:
You have analysed appropriate areas of Delta, but the coverage is mainly of a descriptive nature. This fact is underlined by the lack of overall referencing throughout your analysis section with very few references other than a couple relating to Delta annual reports. You need therefore, to gather further research relating to the underlying reasons for the good/bad performance of Delta in comparison to your chosen comparator so that you are analytical and show where you sourced the ideas and insights from. Having clearer project objectives at the outset will also allow you to reach more exact and effective conclusions at the end of your RAP as well.Your number 4 and 6 aren’t really objectives.

Shall I change all the objectives here or just the objective numbers 4 and 6?

Overall Technical and Professional Skills Fail
Reasons for fail and advice for improvement:
To strengthen your analysis you need to link your business and financial analyses so please read through the CEO and directors’ reports for the period. Use these to identify the strategic management decisions they will have taken on the basis of the factors present in their business environments (i.e. observe how these decisions have been influenced by the factors present in the application of the SWOT and PESTLE/ Porter’s 5 Forces). You should then track through and see how such decisions have impacted on financial performance and this will help you explain the reasons that lie behind the changes rather than just offering numerical explanations. As you have chosen an airline you should attempt to introduce some KPIs that are used in the airline sector alongside the conventional ratio analysis e.g. load factors, costs/revenues per available seat per kilometre [Mile] known as ASK or ASM; yield per passenger; aircraft utilisation, as again this would help with a better analysis / evaluation (these KPIs are often in the annual report).

I used the above mentioned KPIs for reasoning of the ratio analysis. What else does the marker want me to do with the KPIs?

6. Information gathering and Referencing Fail
Reasons for fail and advice for improvement:
As I pointed out in 3 above there was a general lack of referencing in your submission. There needs to be evidence of you having done sufficient research around Delta to be able to talk with authority about their performance over the 3-year period you are looking at. This research then needs to be referenced effectively within your work so that it adds weight to your argument and you win the confidence of the reader that you know what you are talking about in an analytical and not descriptive sense. Application of the models is not intended to be an exercise done in isolation from the rest of the analysis.as the point of the business analysis is to inform and guide the evaluation of financial performance. As mentioned previously blending the business and financial analyses together should provide greater insights into what lies behind the financial analysis.

I know that I made a huge blunder here by relying on the annual report and this point seems very fair to me. I need to understand how do I blend the business models with the ratio analysis?

Final Question: Should I rewrite the whole RR or just reflect the markers comments in the report? For example, do I need to rewrite the objectives? but that would lead to make changes for the rest of the report.

[Waqas]

@trephena Hi! Thanks for helping students out on the forums. I just have one simple question. Do I have to redo the whole RAP in the new period as per new industries in topic 8 or just make the necessary changes as per markers comments and submit the same RAP with the changes incorporated? do I have to alter all the sections? If not, will that create issues in turnitin? The result letter suggests to just reflect the changes but I’m confused on how do I go about it.

Thanks alot.

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