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A past paper by kaplan had a very similar question on shoal pro and their 3 companies and the contribution . Bcg was used in the model answer, it’s called a portfolio analysis, ashridge is a parental developer portfolio whether the company can add value to it which I didn’t think was relevant in q1a bit the kaplan practise exam says ashridge could’ve been used too so both should hoepfuly be right!, it was more useful in part b on whether to acquire the business
Q1 all I did was bcg matrix, don’t think it went too well, very similar question in the kaplan exam kit nothing about synergy managers just basic bcg and a bit of pest. Did market growth vs market share – few calcs could’ve been wrong, will get very little on this
Q1b just did sfa by jsw. Said should accept as fits their objective set out at the beginning, was acceptable by shareholders, feasible have the money, acceptable as not making a loss and could use expertise – just tried to justify
Didn’t really do it as a report so none of the 4 marks.
Q1c talked about it been on strategy clock, could differ through knowledge management or branding etc. cost could not update trucks every three years to decrease costs. Didn’t really discus hybrid meaning much.
Q2 talked about positive and negatives, suggested getting rid of some activities that didn’t add value, came up with a few solutions
Q2b said to keep in house, more expensive but service key part of value chain and customers not happy it’s outsourced. Did some calcs and reduced line opening hours to get it to not cost so much. Said refunds could be outsourced using harmons but not to bother.
Q3 risk management followed identify asses plan and monitor(sitting p1 on Wednesday so fresh in the mind) chose a risk for each of them and how they risk mapped it. Added in alarp probably not in right context.
Q3b no idea how to relate to context, got the cost section wrong (did financial not cost out weighting benefits). Talked about how deadlines are already pushing it may need to increase another area, all interrelated.
Harder than I expected, think it will be hard to pass, q1 was too many marks and didn’t write much for it