[shelimuddin]

I thought Q1 was very heavy on value chain and quite confusing with the wording of the question at first.
Q4 for strategic approach, I went with cover costs, how much competitors are charging, how much customer is willing to pay and whether it fits with overall strategy of the company.
Concluded that because it is a high quality holiday, should go with high pricing strategies but with rivals in the market offering substitutes, should consider price skimming and other low price strategies to gain market share.

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