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That’s why I still think this question was stupid. If it was 1 mark each then fine but 15 points in total of 40 is laughable.
And I found the same that in fact these comments mostly weren’t bad but the requirement was to say why they are bad.
nighteyes wrote:The points about EVA per product and employee’s control over EVA were, for me, quite easy to answer. The issue with that question is the proposal was absolute rubbish. So I went against the Marketing Director’s wishes and completely ripped into the proposal of using EVA as a performance measure across the entire business.
But did the question even ask if EVA should be introduced or am I missing something?
For me the worst questions were:
– responding to employees comments about EVA – maybe it wasn’t terribly hard but I don’t really get it how it can be awarded 15 points for that. Also 2 of them were quite strange – if Eva can be caluculated for single product (how to even expand this point) and how employee can increase Eva which I find quite strange question.
– how eva helps maximising shareholders wealth (I wasn’t sure how to understand this question).
