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nighteyes wrote:Hmmm, surprised to see so many having issues with the exam, and it does indeed appear there are two versions of Eve Garden Centre. I got the one with industry analysis, marketing mix, responsible leadership, and acquisition of another garden centre.
That’s what I did (SAF) but for supermarket proposal analysis :))
For appraisal task I was surprised by professional skill assigned. Thought it would be skepticism…Why did they give all the information on assumptions (revenue, taxes) then…The exam was hard…
I had the version with Eve’s marketing mix, appraisal of investment, proposal from supermarket.
It was stated that company is doing well, so it was really hard to find something to recommend on marketing mix task (adapt current mk mix strategies), it looked good already!
Task for environmental footprint (15 marks!) – only relevant information was given is short soil article and demand on eco friendly products…couldn’t come up with 6 points to collect marks here(
Question about data analysis is worst, I struggled to get exhibit, no information through the whole scenario was given indicating any problems/benefits/strategic value of data analysis.
It also seemed that NPV calculation was incorrect in last Task 4 (weird assumptions on revenue growth, open increase, no taxes were taken into calculation etc), but professional skill assigned was evaluation…How to collect marks on evaluation of another store buying with positive npv and stating in exhibits that business growth is achieved by acquiring new stores? Wtf