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Morning Mr/Ms Garrett
Thank you for that clarification- franchising and acquiring a controlling interest in another company is a way of realizing/ implementing a strategy.
So is it safe to say that KFC in that example has adopted a rational model which aided it to come up with such a strategic action?
Also, what model then would be used by a franchisee (the person who buys KFC as a franchise)? Does it even matter for them to choose a model?
