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Hey there, I need help. To be honest, I’m lost.I have been researching and researching for the last week, to find two suitable comparators, but its been a futile exercise. I have read and re read all 122 posts of this topic, and I’m sorry, but I still don’t know what to do.
I like the airline industry, its very much more interesting, as compared to the other topics. but I cant seem to matched airlines to use as competitors. My main is British Airways. Are AirFranceKLM or Lufthansa group suitable competitors? they are both groups and HUGE ones at that. Would I need to use the IAG group as a direct competitor? Is the competitor supposed to be a Europeon Airline?Its difficult to find competitor airlines with the same yearend and the same currency, based in the same country(so I’m not even trying to match any of these), and if I give up and use Singapore Airlines, is CathayPacific a good competitor. HELP please