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Q3 BCG about hotel, restaurant, bus, park.
(a) one performance measure for each of them based on the position of BCG 8 marks (cash cow = cost, star = revenue growth, dog = nothing, problematic child = market share, investment and revenue)
(b) BCG problems 8 marks (too simple, cash consideration, market definition, synergies)
(c) restaurant and amusement park if EVA suitable (9makrs) Park will invest heavily in the near future, restaurant has intangible asset (fame) but no investment decision.
I think it was challenging.

Q2 Law firm about patents etc.
(a) Fitzerland & Moon First, dimension of performance and if the report address them… more of them was straight forward (9 marks). But the second part (for 6 marks) was challenging. They asked something about standards. No idea what they expected…

(b) financial benefits of cloud (10 marks)= definition & 1.outsourcing IT & servers thus fixed cost become variable 2.core business focus 3. lower cost as outsourcing company will be more efficient 4. access 24 hours from all around the word higher efficiency 5. give partial access to customer thus higher revenue due to better product.

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I think that Q1 combining NFPO, VFM and 5s was challenging. The only easy marks was the definition and the 4 marks for presentation of the report.

Q2 about BCG, 16 out of 25 was relative easy. EVA at least for me was strange.

Q3 easy 10 marks about Cloud and more or less straightforward the 9 marks about dimension. Not a clue about the standards, 6 marks.

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Q1 BS about a NFPO authorizing drugs for usage.

(a) Why use BS – 7 marks
a mix of BS advantages and NFPO (multiple objectives, currently only financial) + cultural change etc.

(b) Customer, Innovation and Internal evaluate them in the report and definition given. (15 marks…?)
Definition of each of them
identify customer which was not the government
assess each KPI and if they are related with the objectives

(c) Financial perspective and VFM (15 marks…?)
Definition of VFM
Assess its E and if they are related with the objectives

(d) Lean info – 9 marks
1.Lean definition
2.5s definition and a sort example (was hard)
3.limitation of lean and 5s (again hard)

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Q3 Law firm in 8 cities of Teeland offering services for patents etc.

(a) Build Block dimensions and relate them with the performance report – 9 marks
I think was easy.
Second part standards and the report – 6 marks
no idea what to answer, only definitions

(b) Cloud computing financial benefits – 10 marks
1. fixed cost become variable
2. focus on core
3.outsourcing will be cheaper
4. access from around the world and 24 hours thus efficiency
5.offer partial access to customer thus better product thus higher revenue….

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Q2 BCG about restaurant, hotel, amusement park, bus

(a) one performance measure for each of them – 8 marks
(b) limitation of BCG (1. too simple 2. cash related 3.market definition 4. synergies) – 8 marks
(c) EVA in restaurant which has intangible asset the brand and no control on investments
park which will invest heavily – 9 marks

I think first two parts were easy, the third was challenging.

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I think that i remember risk management and something about to improve it, and i read three times the question, it seems that i got it wrong.

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In q3 i think that they gave the answer in one of the two last exhibits where they said about automation, Computed aided design, computer aided manufactured, 3d printing and e-platform to order products.

i agree info about the company was not available. Too small exhibits, it took me less that 20 minutes to read them.

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I also had review the performance via 1a. financial statements, 1b. analyse the market penetration/diversification, 2) Risk register, 3)manufacturing process improvements, 3b)internal controls for that process, 4)outsourcing slides and finally 5) press release

1a. Too many calculation and explanations but run out of time about liquidity ratios which was important
1b. Suitability, Feasibility, Acceptability. Again run out of time towards the feasibility and acceptability. I mentioned that printing not environmental friendly affecting reputation of main business, economic of scale, need NPV and further details about cost / benefit analysis. Also said that diversification can offer a more balanced portfolio but bot of them have the same input as raw material which is paper.
2. Risk register and how to improve risk. I mentioned COSO and some of its benefits, appoint risk manager and the benefits, external risk audit and the benefits, update current risk register as it does not include mitigation of risk. Run out of time about rest COSO benefits (communication etc.)
3. (a) I mentioned CAM, CAD and 3d printing for exhibit 5 or 6 and online platform for ordering.
I used them to restate the full process.
(b) Controls with explanation of them Supervision of automated process, quality control, daily report of production process (inventory, work in progress, finished goods, scrap and waste created etc.) and inspection of finish goods.
4. Outsourcing one slide per activity, HR routine not offering comp advantage but not too complex can reduce some overhead cost. The IT support complex and competitive advantage but outsourcing can offer expertise, low cost and make cost variable, cons was 3rd party involved and expertise not in house.
5. Corporate Social responsibility, corporate citizen, assurance to investigate what the article said and some more but again i run out of time.

It was my first time, time management very important if i had half an hour more it would have been a pass.

Good luck to all of you

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