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Might be the odd one here!! BCG matrix i completely mixed up and said its an Ansoff matrix. Add to that, my mapping was as follows: Corded – Dog. In decline and recommended discontinue. Cordless – Cash cow. Minimum investment needed to maintain market share. Robotic Cordless – star.
I think a key issue in this question that some might have missed is the idea of “replacement purchases!” and a vacuum life cycle of 4-7 years. Now, if this makes sense to you, you might notice that if the Corded is in decline, its users will likely move to Robotic/Cordeless. Which ever way you look at it. I suggested they are to move to robotic and that would easily cover 750k customers that were short of them becoming market leader. So in a few years, this robotic would become cash cow. A lot of the money would then be used to subsidise the increasing costs of electric car R &D.
For me, i’ve been as weak with slides as one can be. That was my most difficult, and i left about five minutes to waffle. Don’t think i will get much on it.
External change drivers – i thought the government and market (customer uptake) would pose the greatest hurdle. Government subsidies, and customer demands like extended warranty being met would make for a successful product.
Q3 i used porters diamond. There were for me positives and negatives in both countries. I’ld like to suggest however, my conclusion was that the increase from 0.25 cars to 1 per head which was forecast is a good indication, but not sure how reliable this is. So i suggest it would be the developing country if this idea materialises, but then as it stands, i would suggest going with the safer established confirmed statistics of 0.5 in the developed country
Lastly, i’ld like to say something about the q4 that required an email. It came across to me as one that needed general staff movitation – i approached it this way “As you might all be aware, we’ve successfully concluded our first phase, are are excited to be moving to phase two. I’ve already had one to walk meetings with most of you to clarify your roles and responsibilities, but thought it better to send out a team email to let you know about org culture etc….”
