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Yeah i got the segment reporting question – that was tough!
25 marks only on segment reporting seemed excessive
Very mixed feelings about this exam! and encountered a lot of technical issues with my with exam platform during the sitting, which really didn’t help. ACCA really need to fix these issues!
Anyways for what i remember, this is how i answered:
Task 1 – Used the 5 forces headings and spoke applied them to Eve and spoke about risks that can affect competitive advantage (was scraping for information from the exhibts)
Task 2a – Used the 4 big data headings ( 4 V’s) and spoke about how data anlytics could improve Eve. I think the question also asked about the negatives of data analytics e.g., legal, cost, data privacy etc..
Task 2b – 7ps marketing mix – Struggled with this one as i felt the exhibts didn’t tell me enough about the business and the products. Was left wondering how a business analyst, can evaluate marketing competitiveness of a company when the marketing director sends you a list of bullent points lol
Task 3 – Struggled with this question about leadership (did a lot of waffleing here) but i used the culture web as my headings and then how different leadership charcteristics could influence culture and subsequently increase competitiveness.
Task 4 – Analysed the aquistion using the SFA model.
Overall feelings – I think it was the bullet points that threw me off. Other case studies and mocks that i did, would usually be full of information in the exhbts, and you could get a flavour of what the examiner was hinting.
Whereas, this exam placed you as the internal business analyst of the business, and somehow expected you to already know everything about the gardening industry and the EVE business.Felt like i was scraping the bottom of a barrell at times, trying to find anything from the exhibts that i could expand on. 🙁