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I got cash cow for the road company. High market share, low market growth.
I did the other two the other way round though. Dog for warehouse and question mark for trains.
I thought warehouse was a dog because it had low market growth and low market share and thought the trains were a question market because they had high market growth but not very good market share.
I said they could either try to improve performance and to get more market share and aim for cash cow or divest. Said it was unlikely it would improve as it has been declining steadily (even though a bit better after the acquisition).
I only used BCG in part a of Q1 and I didn’t discuss the strategy clock in the hybrid bit. I did explain the two strategies though and also said porter warned against being stuck in the muddled.
I’m not sure how much it matters. In all the past exam paper solutions it always says you’ll get credit if justified response.
Try and stay positive. I have P2 tomorrow and not holding out much hope so I actually NEED this to not be a fail.
Yeah, I agree with the above. Q1 was long and not entirely sure I was barking up the right tree. I used BCG matrix. I answered Q1, Q3 and Q4. I was really strict on time and answered all parts of all questions. Not sure if I wrote what they were after though. Liked the regression. Wasn’t a massive fan of the value chain. Felt like I wasn’t giving enough detail.
P2 tomorrow… Oh joy -_-