[kristinekhaing]

Operation profit for 2015 should be $108m, instead of $71m ? I think $103m was given in the question.

[kristinekhaing]

Hi Adrian/Trephena,

Thanks for your encouraging words. It motivates me to re-work on my project.

I failed in two areas, and below are the feedback from marker;

1.Evaluation of information, Analysis and Conclusions

The area of weakness in the report concerns the link between financial results and sources relating to the business context. There are many instances throughout this report of unsubstantiated statements. Consider how the material in your business mode, and your industry specific KPI can be used to explain the changes you are identifying in your financial data. A good analysis requires an assessment of financial results in the context of the market, government, consumers, competitors and that is evidence based(reference) throughout.

2.Information Gathering and Referencing

This is a potentially good report and you make some interesting links but it is essential that you provided independent sources to verify your analysis. You need to widen your secondary data to business information sources, databases, press and trade journals and use those already sourced more effectively by cross-referencing between the business models and financial data. Internal cross-referencing is as important an academic skill as referencing to external sources.

I’m confused if the failure was lack of referencing. I’ve altogether 35 references (websites, books, journal), plus 6 bibliography. Is it insufficient?

Thank you!

[Author]

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