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This exam was tricky and agree with others, the exhibits didn’t help much. There was no clear aim for the future I felt (or i can’t remember). Was about Eve, a garden centre chain with 6 sites in a 30km radius of city Megaville.
Task 1 5 forces analysing the industry eve were in. Spent too much time on this trying to analyse the industry and not Eve themselves. Qu on what were risks.
Task 2 Leadership characteristics and how this can help current culture and act in public interest.
How can they change their operations to reduce their carbon footprint. Didn’t realise I wanted to become an environmentalist and not an accountant but suggested using own waste in compost heaps and look at their water usage level to see how this can be changed – reduce peat use over time – no clue on anything else the exhibits had nothing.
Task 3 analyse the contract with the supermarket to sell garden furniture to them and challenges they might face. Just went through each heading on the contract and said what was good and bad about the detail e.g. eve were small family owned compared to large supermarket chain, can they cope with demand, their aims may not be aligned as eve are more focused on quality and customer service and their new aim of being environmentally responsible etc.
Qu on marketing mix (given 7p’s with what they are currently doing) and how this can be adapted to align with their new environmental aims and increase competitive advantage. Just took each heading and added additional ideas. No clue whether this was right.
Task 4 analyse acquisition proposal of new garden centre which was an npv and give recommendation (12 marks) just went through each line of npv i.e. revenue assumptions e.g. where did they get 5% increase yr on yr. Costs was only 3% increase. No tax or wc and questioned why they used a df of 12%. When I recalculated with tax and increased costs the npv was negative so recommended to look into their assumptions first but based on recalc, they shouldn’t invest.
May have missed some qu’s but you get the gist. Didn’t help I had a fire alarm go off in the middle of my exam in the office I was in (remote exam). Actually made me laugh I was willing to sit there and put my life at risk by not leaving incase got failed. Can’t bear the thought of retaking this exam ?I’ve just found this out and actually cannot believe it. I’ve written a complaint and stated that whoever came up with this rule for remote exams definitely does not understand what it actually entails to take these exams under the time pressures they set and have definitely never sat one.
