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Hi,
I have decided to do Topic 8 for the submission period 36. I will be using a company from the Hotel industry Marriott Hotels with a comparator Hilton Hotels, seems reasonable to me as both of these are the closeted rivals to each other, not sure whether I should use industry performance as well though.
My approach i think will be starting with the business valuation assessing the external factors, the competitiveness in the market, portfolio analysis, value creation for competiveness and then summarise all this in a SWOT.
Then for the financial valuation i will use year on year performance and ration analysis (not sure if i can perform a stock valuation if that is also required)
One last think i am concerned with is the timing period for which i need to do the valuation. The information pack says (i need to use the most resent three years financial statements available at the start of the submission period) so if i am submitting in May-18 do i need to use the financial statements from 2017 as i can see that Marriott Hotels will publish the annual accounts for 2017 in March-18.Hi Everyone,
I am thinking of doing Topic 1 for the RAP, however I am a bit confused as to how to approach it. I work as a management accountant and have access to all the information needed, but is that enough, how do I choose a benchmark for my research and do I need to chose one for this topic as it is all internal information.Also preparing the management accounts it is mostly internal reporting and so managers are not so interested when the numbers are good but I cannot say in the report ”well our numbers are always good so no actions are taken at all”.
Also the company I work for is part of a bigger entity and we are just the cost side of the hole entity meaning we do not budget or forecast sales as all our sales are internal. Will it be appropriate to talk about the overall strategy and how our budget links that strategy and how it support it through meeting our target which is effectively part of the our performance management and decision making as well.
I will really appreciate any advice as I am a bit confused how should structure the analysis.