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As for the effectiveness, i am making an assumption that the performance of loreal as a whole is affected by the cerave marketing strategy but it may not be accurate since loreal carries so many brands.
and the ratio analysis, explanations i am specifc to the brand and product
what do you think?
I think that is what I am struggling with. My mentor asked me to pick one product.
I chose Loreal organisation, adn their brand cerave’s moisturiser. But do you think it’s better if I did the Cerave brand as a whole instead?
CeraVa owned by loreal, loreal org but focus on cerave?
@trephena thank you. my mentor mentioned to focus on one product instead of a brand from a org, is that the easier or usual way to do this research topic?
How to proof that the comparator company is a competitor?
I am choosing Starbucks for this topic. Can I know if 7p model Porter Analysis is enough for PART2? I read this thread and mentions of Boston Matrix, does it apply?
Is Starbucks a good choice for this topic? I can’t find their marketing costs in annual report, how do I go about the ratio analysis in this case?
Say I were to pick topic20 with Nestle, how do I go from here? Which websites to use for reliable source of information?
