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@zevzev said:
I also used BCG. Also I tied it in with Life-cycle. I decided that ShoalPro is the “star” not “cash cow”. Now I am thinking that the “cow” is more appropriate 🙁

Hi I said it was a Star too!! Hopefully if we made enough of an arguement the examiner might give us a few marks 🙂

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@point1990 said:
aite folks now am extremely scared…outta the 60+ posts, it appears that no one has even closely thought / spoken of Lewin’s strategic change model i.e. unfreeze, refreeze etc & Lewin’s resistance to change forces :)…I wrote that for Answer 1b…after reading all the feedback at ot…I think I just lost all the 15 marks 🙁

Hi there!

I used Lewin’s models in question 1 part b (ii) I think? part b (i) was the change klaideoscope? I am hoping anyway!! 🙂

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