[david]

@ddmoo said:
I may be wrong but I wouldn’t say “What’s this?” would be a heartland business. I went with Value Trap as MKI could provide them with large benefits but wouldn’t really understand the mobile apps industry.

I think what’s this is a heartland business iit was benefiting from MKI’s help and profitability was increasing. If it was value trap MKI would be destroying value.

[david]

For question one i said PP CO was a cash cow because the company had a large market share and the market did not grow. For the other two companies i mentioned Ashridge and how they are heartland businesses.

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