@tayyabom said: For all of those saying Farm was cash cow? What was the gross margin and turnover in year 2016? anyone remember? I tell u
Turnvoer: 90 Gross margin: 4
4.4% GP, how this company can be profitable? You guess by yourself.
Boston box model uses only two dimensions – MARKET SHARE and market growth rate. it doesn’t consider the effect of cost, hence Gross Margin wont be affecting the result of BCG.