[Anisha]

Completely agree, non of this was in the text I think examiners just make up questions, never come across Eva per product – just made up Eva is for long term growth for the over all company and if they want per product then the best measure would be opening margin or gross profit margin. Just hoping my made up answer will get me something

[Anisha]

Same here. Think I spend 2 hours on that one and I had to re read the scenarios

[Anisha]

Found it really difficult. I ran out of time for question 3 so I wrote what ever I could in the last 15 mins. I think I wrote 4 lines for 3a and 3b.. I couldn’t link it to the scenario regarding the pyramid. I was waffling on about quality production

Boston matrix I was thrown of I couldn’t remember any of the boxes cash cow problem child and link back to the scenario

I find APM really in the exam but the study pack doesn’t seem so bad or even the video.. maybe it the time pressure

[Author]

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