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Question 1: Balanced scorecard. there was nothing difficult about it. part A was
testing the basic understanding of candidates about this. 7 marks for this..quite generous ! the rest of the requirements were similar to the other past papers. nothing strange or difficult. the scenario was easy understood , not lengthy. i enjoyed most, this part of the exam.Question 2: KPI ‘s , performance measures, Loyalty card. Again, nothing hard. very practical question.
Question 3: Non profit organisations. this wasn’t tricky either. budget constraint management style.. which is not appropriate in such organisations etc.
Overall very fair paper , questions were clearly structured. no tricks and the examiner was guiding us at times to avoid writing irrelevant answers. all the questions could be answered without any knowledge of the theory as long as done in a logical way. this is what i say about P3 as well.. use your logic, this is all it takes. after all theory will score maximum 20 % of the marks if done 100% correct.
General point : P5 in my opinion should be compulsory as this is the value added part of ACCA.
Good Luck to everyone !