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I’m doing Topic 13. My question is, how do i use the comparator organisation in my RAP? Do i have to put it under a heading titled, ‘Benchmarking’
A comparator is not necessary fir Topic 13 – you are confusing this requirement with those for the financial analysis topics.
You might occasionally compare and contrast elements between your chosen company and others for T13 but this is incidental more than essential
Hey, Gillian i have come across a rather odd problem, as i was writing my thesis on topic 5, i chose netflix as the company. The thing is i am done with 90 percent of my work however, in the financial analysis section i have to compare netflix with competitor, even though it has direct competitors like Disney+, amazon prime video, they are part of a much bigger organisation as amazon has a huge e-commerce business and walt Disney has theme parks and many other chanels,none of them have separate financials for their streaming service. As netflix is purely a streaming company with 99% revenue coming from streaming, so the comparison is not fair because these other services being part of much bigger organisations dont have separate financials and their ratios are not comparable. How do i tackle this situation? I have looked at many of its competitors gone through their financial statements and all that. I have completed everything in my project , and only this remains, the submission date is getting close. Kindly reply to my query, I’ll forever be grateful to you.
Unfortunately I do not mentor for Topics 4, 5 & 8 so I am not best placed to answer queries on these topics.
However the usual thing is to justify your choice of a comparator and consider any limitations in your choice where you appraise the sources and models so state your case there for having selected the comparator you have and rejected the others.
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