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ma’am how does long association of a senior personnel lead to self interest threat for audit firm?
apologies in advance, if I am asking this question for the second time. But I couldn’t find the answer to this question through search function hence asking…
If senior personnel is audit partner there would be the obvious potential loss of audit fee income.
If other senior personnel it could be fear of losing a long-standing client – “what will it do to my promotion prospects” – “could I be made redundant?” – “how will it look on my CV?”
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