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Sir,
It was once said in PM paper that performance indicator is a sign that a company is on target to achieving its objective.
Is there any true difference between a target and an Objective of any company?
Thanks in advance.
A performance indicator is a measure of some type of performance: sales volume, GP%, customer waiting time, CO2 emissions etc. Comparing actual measurements to target measurements lets the company know whether performance is above, below or on target.
There is no meaningful difference between calling something a target and an objective. SMART is applied to objectives (specific, measurable, achieveable/agreed, relevant and time-limited) but there it is important for targets to have these qualities also.
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