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in a traditional pricing environment pricing environment which of the following ”c” words is not traditionally considered when setting a price?
a. cost
b. cash flow
c. competition
d. custmers
could you explain why the correct mcq is b and not cIf you charge more than your competitors then you are not going to sell anything (unless you can convince customers that your product is better than that of the competition).
I specifically cover the three ‘C’s in the first of my free lectures on pricing – please don’t expect me to type out all my lectures here 🙂
The lectures are a complete free course for Paper PM and cover everything needed to be able to pass the exam well.
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