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It really means that the organisation will not be successful as it stands. Whether it can be rescued or save itself depends on the problem. Examples include:
1 Current products have become unpopular and the company hasn’t yet developed replacememts. Eg diesel cars if hybrid cars have become popular.
2 Having your major market in a country where trasing has become difficult.
3 A poor reputation.
4 A high cost base for manufacturing when competitors can make goods much more cheaply.
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