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Can someone tell me how do i use BCG to determine if business uint has high market share or growth
hey,
BCG Matrix is used to analyse a company’s portfolio in terms of product to see if they hold a balanced portfolio.
market share is determined by comparing the company’s revenue with total market revenue, this is then compared to that of the market leader, if close say then the company is said to have a high market share but far from market leader then its considered as low.
market growth can be seen from comparing current yr with previous.
thanks
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