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Dear Mr Gromit,
I’m quite strange with Ashridge portfolio. Just have the matrix. Could you please give me any sample of past exam which mentions, explains … this portfolio ?
Thanks,
A corporate parent might add value to its business units. Ashridge portfolio used to consider opportunities for parental development, and finally decide whether or not to invest / divest its business units.
You can see Article regarding mergers, takeovers in Apr 2010 which mentions this matter.
Question 2, Dec 2008, MMI acquired Boatland and assessed its performance, and come to conclusion to divest Boatland because of inappropriate assessment of considering Boatland as a value trap business instead of Heartland business.
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