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Ansoff Growth Matrix

This topic has 1 reply, 2 voices, and was last updated 13 years ago by Ken Garrett.

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May 13, 2011 at 7:49 pm #46628
jeanpaulgravina
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Can an organisation adopt more than one growth strategies found in Ansoff model for its differents SBU’s?
May 14, 2011 at 11:06 am #72599
Ken Garrett
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Yes, indeed. For one SBU (section of its business) it might expand abroad, but for another it might simply try to increase home-market share.
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