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Determining strategy – ACCA Strategic Business Leader (SBL)

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    • It is no longer specifically mentioned in the syllabus. You can’t be specifically asked about it but it can be useful to see that there are potentially more strategic choices than simply cost leader/focus/differentiation.

  2. Dear Sir,

    I enjoy watching your lectures and the examples you give help a lot with my learning.
    I am trying to follow the Rational Model for the first 17 chapters as this helps me with a logical structure to follow in regards to Strategy Planning.

    However, it seems that there is no lecture or notes specifically on the ‘Objectives’ setting stage and so it feels like there is a leap from Strategic Position (which ended at SWOT analysis) directly to Strategic Options.

    Will I be tested on the knowledge on setting or deriving Strategic Objectives in the exam?

    Thank you in advance for your guidance!

    • Thanks for your kind words.

      You raise an interesting point. Until recently there was a section on objective-setting for a strategic plan. However, we then saw that it wasn’t mentioned in the syllabus, so we removed it. However, for the sake ‘filling the gap’ in the strategic planning process I think it might be worth adding a very small section. It wouldn’t say much more than explaining the SMART approach to objective setting (specific, measurable, achievable, relevant/realistic and time-limited) as this has very wide application in all objective setting.

  5. Hi, could you clarify the difference between product development and related diversification? they seem to both suggest a move into selling a related product?

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