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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › ReInk Question-TOWS Matrix
There is an opportunity represented by the government promoting value for money within government departments.
One of Reink’s strengths is that they already have contacts with another government department DoRC.
ReInk could try to build on the strength by demonstrating how their products could be good for other departments.
Sir my question is that whether I have made correct points, in order to gain 3 marks as I have made 3 points.
I think you really have two points
1 Opportunity in the poor economy as customers want to save
2 Strength from existing government contacts that can be exploited in the light of the opportunity.
Sir and what about the last point i have made on how to exploit opportunity by using strength?
Surely that is explained in my answer
Strength = we are in with the government
Opportunity = the Government needs our help
So, a good match.