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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Pilot paper 2011 Q4 (a) Value Chain
Hi Professor,
I am wondering the reason why “the limited functionality of the web site offers little value to customers.” under the part of “marketing and sales”
I suppose there is no evidence to justify the answer.
Thanks in advance
You are told:
DRB also has a web site which provides product details
And
Payment for products cannot currently be made through the web site.
Emsils are necessary to find product specs.
The eeb site functionality seems very limited. If in doubt, look at all the things you can do on a website like amazon.com.