- This topic has 2 replies, 3 voices, and was last updated 7 years ago by
.
- Posts
qsn Entertainments June 2011. Can you .
please show me how relative market share was calculated. I have failed to get it right according to the answer.The formula for relative market share = Your company revenue / Largest competitor review
It has been written in question that a market share of more than 3·0% is considered large as that is comparable to the share of the largest operators in each sector
So, its mean that a company earning more than 3% is consider largest competitor..
Simply take 3 percent of restaurants, cafes and bars market share and apply the figure in the formula..
For example market revenue of cafe is 3,072.. you need to take 3% of 3,072 which will be 92.16 and company revenue is 31.. so relative market share will be 31/92.16 = 0.33 (for year 2011) now do this for each year.
- Topics: 0
- Replies: 7
- ☆
Do you think BCG is a potential question for Dec 16 P5
- You must be logged in to reply to this topic.