Hi sir i just wanna clarify something, it is true that value analysis enhances the value of a product at the lowest cost. but does it discourage innovation? and is value analysis somehow is a planned, scientific approach to cost reduction?
Yes – the aim is to reduce costs while maintaining or improving quality. I am not sure scientific is quite the right word, but it is certainly a planned approach.
As far as discouraging innovation – not at all (provided that it is managed properly).