I need some help. I don’t understand the definition of “a”. “a”- theoretical max price (if the price is set up as a or above , then the demand will be zero). I don’t understand how “a” can be max price to make demand=0.
You need to watch my lectures on pricing because I explain this. (The lectures are a complete free course and cover everything needed to be able to pass the exam well). I cannot type out all my lectures here 🙂
The higher the price per unit, the lower the demand. The maximum price is when demand is therefore zero.